What we do
With our dedicated recording studio, Tell Your Story Media offers affordable high-quality radio, podcast and interview recording to our commercial clients and partners, enabling you to tap into your own unique business story. Connecting with clients through telling your story is the game-changer you’ve been waiting for.
Tell Your Story Media is a Melbourne-based boutique agency offering bespoke audio services – and associated video – for small to medium businesses. We specialise in commercial/branded podcasts and engaging radio advertising, tailored to your needs, audience and objectives.
Having us onboard makes this kind of content creation so much easier! You’ll enjoy the personable expertise of a dedicated team – creative writers, voice artists and presenters, programming experts and audio producers – who specialise in creating and executing campaigns. Let us do the heavy lifting and guide your business into a vibrant and effective way of marketing – the Tell Your Story Media way!
Why we do it
“…the only way to gain traction on social media and in the digital marketing environment is to have a deep conversation with your niche audience and then scale up from there.”
With this focus in mind, Tell Your Story Media was founded in 2021 to help small to medium-sized businesses with specific audio-visual material, enabling them to fast-track their presence in the digital arena.
Our founder Pat Panetta has been telling stories on radio and on camera for decades. He has personally seen the effect on the audience, and how being real, relatable and authentic gives one an untouchable uniqueness.
As online marketing took hold of global and national brand recognition, Pat also noticed clients falling down the priority list at large media companies, and saw how wait times and higher charges wasn’t serving many SMEs. Combining this existing need, and the skillsets he and his media connections had available, was a no-brainer! The seed for a nimble and boutique audio/video content marketing and radio advertising agency was planted.
Tell Your Story Media blossomed forth to fill the gap and support the growth and success of hard-working business owners. That’s our story – and we believe we’re unique in what we offer. What’s your uniqueness? What’s your story?
MEET the TYSM TEAM
Pat Panetta
From a community radio station at the age of 17, to a stellar career working alongside Australia’s greatest Talk Radio hosts at 2GB Sydney and 3AW Melbourne, as well as presenting on the Triple M and Nine networks – Pat Panetta has truly embraced the art of radio!
His career includes programming the music and on-air content at Melbourne’s Magic 1278 – breaking stories and entertaining listeners as an engaging on-air presenter, while behind the scenes working with the Sales division of 3AW Melbourne to draw revenue to radio program sponsorships and live broadcast events.
Pat has also been in front of the camera: The Circle on Channel 10; host of the Australian Fishing Championships on 10; plus countless of front-person roles for various industry videos.
Now as the director of Tell Your Story Media, he brings his considerable presenting skills to assist business owners with their stories.
You’ll enjoy working with Pat’s infectious enthusiasm and personable style.
Tony Tardio
Tony Tardio is a newsreader and journalist with over 40 years of media experience. His name will no doubt be familiar to regular radio listeners. Tony has interviewed hundreds of interesting people and covered scores of major stories from the Olympics to political scandals, elections and crime. He loves people and hearing their stories.
Everyone has a story and it should be remembered, says Tony. He looks forward to hearing yours.
Jack Walker
Jack Walker is a studio operator with a passion for producing and editing audio/visual content.
He has worked in sport broadcasting, including recorded content for events including the Australian Open, the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics.
In 2023, Jack produced the ‘Talking Fishing Across Victoria’ radio program on 3MP and began the enjoyable mission of creating content with TYSM.
With Jack’s recording and post-production expertise on your audio or video presentation, you’ll come out shining.
Kerry Lander
Kerry Lander has been a radio creative writer and strategist since the days of ‘cutting, splicing, carting and four-tracks’. From Whangarei (NZ) to Auckland, Canberra and Melbourne, across 3AW and national networks, she’s developed a deep understanding of succinct, attention-grabbing messaging and the delivery style of top voiceovers – and business owners.
Kerry also rocks social media content, emails and website wording: that’s why we let her loose on this very website. She can write and repurpose to enhance and extend your story content.
Stephen Walter
Growth Marketing Strategist – Content Creator – Brand Specialist – seasoned Broadcaster – Voice Actor. What a skillset! Stephen is a proven industry-agnostic executive engagement leader with 25 years’ experience delivering B2B & B2C solution marketing and scale-up strategy in enterprise and agency environments.
As for on-mic, Stephen’s greatest hits include award-winning radio and TV shows on national networks in Australia and Canada. He’s the voice behind Deal Or No Deal, BMW, LG, Coles, Bing Lee, Lexus, Car Advice, Mercedes Benz, KFC, Mt Buller and the Sydney Philharmonic Choir, and a number of original podcasts.
We tap into Stephen’s considerable talents for special bespoke projects.
Chelsea Cucinotta
With a Master of Journalism from the University of Melbourne, Chelsea Cucinotta started her career at 9News Melbourne, then going on to leverage her wealth of mediaexperience as a publicist.
In 2021, Chelsea launched Honey Buzz PR – a PR and social media agency specialising in generating buzz for businesses, leading her to work with clients such as Underworks, Gigi’s Gelato, Cake Creations by Kate and Jo Mercer’s Australian-made label Matilda Life. She is a passionate public speaker on topics such as public relations and start-up experience.
We proudly partner with Chelsea on special project Forever Here, of which she is the Founder.
Forever Here uses interview and multimedia to memorialise your personal life story, creating a digital legacy to be treasured by your family now and into the future.
Please contact TYSM if you’d like to know more.